Jennifer Hall

Operations Leader for Business, Marketing & Creative Services

Where strategy meets reality. That's where I thrive.

I've spent more than 15 years figuring out why things don't work — and fixing them before anyone notices they were broken.

I'm an operations leader for creative and marketing teams. I build the systems, workflows, and habits that let talented people do their best work without hitting walls. I'm equally comfortable in a strategy meeting with senior leadership and a standup with a 20-person multi-shore studio team — and I genuinely enjoy both.

My background is a little unusual: Computer Science degree, 12 years in a boutique agency, a global nonprofit, a Walmart-scale creative studio, and a side career as an Outward Bound instructor and Lieutenant Volunteer Firefighter/EMT. All of it informs how I work — calmly, precisely, and always with the people in mind.

If you're looking for someone who can bring order to complexity without losing the human element, let's talk.

jen@jenhallonline.com

Stories

Value For You

I evaluate operating procedures, adjust & optimize, to reduce costs.
I collaborate with cross-functional teams to align objectives & minimize redundant efforts.
I identify & restructure workflows to drive efficiency & reduce timelines.
I assess & cultivate a positive team culture that fosters engagement & retention, ultimately reducing turnover-related costs.
I clarify complex problems & develop clear, actionable documentation to streamline onboarding & reduce ramp-up time.
I oversee multiple projects to ensure brand consistency & elevate user experience, driving customer engagement, satisfaction & trust.

Expertise

Business Operations & Process Optimization
Strategic Planning & Resource Management
Marketing & Creative Operations
Team Leadership, Development & Culture Building
Data Analysis, Technical Consulting, AI Prompting & Integration
Cross-Functional Collaboration & Stakeholder Communication

Experience

Marketing Creative Operations Manager | YPO (ypo.org)
Events Marketing Digital Design Manager | YPO
Digital Projects Manager | Drive Brand Studio
Senior Business Consultant | Accenture
B.S. in Computer Science, minor in AI | University of Massachusetts

Seeking

I'm looking for my next role with a mission-driven organization that has a track record of doing good work — the kind of place where operations exists to serve people, not the other way around.

Specifically: Creative Operations Manager, Marketing Operations Manager, or Studio Operations Lead roles with established companies. I thrive in environments that value both structure and humanity, move at a purposeful pace, and believe that how you build the team matters as much as what the team builds.

Targeting Phoenix, Boston, Philadelphia, the Northeast, Chicago, and Florida. Open to remote or hybrid.

Superpowers

The things colleagues mention when they describe working with me:

Connector of people & ideas
Empathy
Curiosity
Problem solving
Collaboration
Grace under pressure
Resilience & grit
Kaizen — the practice of continuous improvement
Joy

Cella / Walmart

Optimizing Global Creative Operations: The Cella x Walmart Partnership
I joined the Cella Creative Studio supporting Walmart’s digital marketing at a critical inflection point. Managing a global team of 29—spanning the US, Latin America, and India—I was tasked with auditing a high-volume production engine that was struggling with inefficient revision cycles and rising costs per asset.

The Listening Tour & Strategy
I began my tenure with a "listening tour," interviewing project managers, designers, and stakeholders to identify not just process bottlenecks, but the human pain points behind them. This data culminated in a comprehensive operational strategy designed to transition the team from a reactive state to a streamlined, data-driven studio.

Solving the "Workfront Gap"
The primary challenge was that standard project management tools are often linear, while creative work is iterative. To solve this, I rebuilt our Adobe Workfront infrastructure from the ground up:

Engineered Iterative Workflows: I replaced "one-and-done" tasks with parent-child structures (Round 1, Round 2, etc.) and custom statuses like "Internal Review" and "WMT Review." This eliminated the "blind spot" for PMs, providing instant clarity on whether an asset was with a designer or a stakeholder.
Staged Reviews: I implemented automated triggers where copy and senior design reviews occurred sequentially. This stopped designers from making redundant updates after every single piece of feedback, significantly reducing labor hours.
Centralized Communication: I established a strict SOP migrating all project chatter from Slack and email into Workfront. By using @mentions within the tool, we created a searchable, real-time audit trail that allowed any team member to jump into a project and get up to speed instantly.

Data-Driven Leadership
To sustain these improvements, I built a suite of custom dashboards. For PMs, these provided real-time health checks and workload distribution across verticals. For leadership, I developed macro-level reporting on month-over-month asset volume, team capacity, and year-over-year production trends. This transparency didn't just improve morale—it proved our value to the client, directly driving an increase in project requests from Walmart.